As for what's inside the kits, they are far less intimidating — and far more organized — than others I've seen on the market. Everything is categorized into "cartridges," or cardboard boxes. In the Safe, there's six of them — one with tools, another that's all first-aid supplies, and still others that contain essentials for warmth and safety. Finally, there's a box for food, with space for you to add your own, and another one filled with water packets.
What sets Judy apart is that if you use items in your kit, you don't have to worry about sourcing replacements yourself. Next month, Judy will begin offering cartridge "refills." That way, you can replace the "warmth" box if you used up all your candles and hand warmers, or, for instance, the "safety" box if you need replacement dust masks. (Speaking of masks, in March, Judy donated 25,000 N95 masks to the New York State Department of Health to help first-responders amid the coronavirus crisis).
If you're curious as to what exactly is inside, the site offers a helpful visual overview of the contents within each of the cartridges:
