Affordable, Soft, and So Cute — H&M's Baby Line Has Everything Your New Baby's Closet Will Need

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As a new parent, you have a lot on your plate, but the one thing that's guaranteed to spark joy is shopping for that perfect coming-home outfit or matching set. While there's a lot to consider when dressing your baby (safety, sizing, comfort, sustainability), H&M is a one-stop shop that'll make your life easier. Not only does the brand offer a wide variety of adorable babywear for all stages, it also pays close attention to fit, feel, durability, and all of the small, clever details you didn't even know you needed.

For example, H&M uses organic cotton with soft linings and virtually undetectable seams. Instead of having scratchy tags, the brand prints the product details inside the clothing or uses super-soft labels that don't cause irritation. In addition to keeping your baby comfy and happy, H&M also ensures its baby clothes are made from sustainable materials and are sturdy enough to be passed down to siblings — saving parents money and helping out the planet at the same time.

However, one of the coolest things about this baby line is that some of the pieces actually grow with your little one, as these styles feature double rows of buttons, extendable sleeves and legs, and fold-over waistbands that expand. So no more stressing about having to restock your baby's closet every three months!

Ahead, check out some of our favorite items from this inventive line. Trust us, you don't want to miss out.


The Softest Jumpsuit
H&M

The Softest Jumpsuit

These adorable jumpsuits ($30) are definitely a product to stock up on. They come in packs of three and are available in six different print and color combos. To make changing easier, the zipper goes along one leg. And we love how the foot coverings feature a soft strip of elastic that keeps feet from getting lost in the stretchy fabric.

The Wrap Bodysuit
H&M

The Wrap Bodysuit

The best thing about these bodysuits ($15) is how easy they are to take on and off. They have a wrapover front, which means you don't need to lift them over delicate heads. And for older babies, there are buttons around the neck for extra room and shoulder flaps so that you can roll down the entire bodysuit in a diaper emergency.

The Ribbed Set
H&M

The Ribbed Set

Made from organic cotton jersey, this bodysuit-and-leggings set ($15) has a concealed snap fastener on one shoulder and various snap fasteners at the bottom. And, aside from being functional, it's incredibly adorable and stylish. It comes in mint stripes, leopard print, and the beige heart pattern you see here.

The Ruffle Dress
H&M

The Ruffle Dress

Just looking at this dress ($5) makes us smile. We love the cheerful pattern, ruffle details, and the fact that it comes in seven different colors and prints.

The Shoulder-Snap Sweatshirt
H&M

The Shoulder-Snap Sweatshirt

These ultra-soft sweatshirts ($15) have ribbing at the neckline, cuffs, and hem. They also have a soft, brushed inside and, just like all of H&M's babywear, are made without any harmful chemicals (in fact, H&M is compliant with some of the strictest chemical restrictions in the clothing industry).

The Fold-Over Pants
H&M

The Fold-Over Pants

Perfect for styling with the above sweatshirts, these handy stretch pants ($15) have a wide, fold-over panel at the waist and leg openings. When baby grows, just unfold for a bigger size.

The Printed Sweatshirt
H&M

The Printed Sweatshirt

These sweatshirts ($15) are similar to the cotton ones seen earlier but are adorned with beloved animated characters such as Bambi, Minnie Mouse, and Snoopy. These sweatshirts are also a lighter material, making them ideal for layering.

The Cozy-Cute Sweatsuit
H&M

The Cozy-Cute Sweatsuit

An easy all-in-one outfit, this set ($15) was made for all-day comfort. The leggings have an elastic waistband, while the sweatshirt features fasteners and gently dropped shoulders. Both are made from super-soft cotton, and can we talk about this sweet design? Each variation has a baby animal on it.

The UPF 50 Sun Hat
H&M

The UPF 50 Sun Hat

Protect your baby from the sun with an accessory that's just as stylish as it is smart. This textured beach hat ($13) is made from UV-protective fabric and features a flounced brim to keep the rays out of your little one's eyes. It also ties under their chin for a secure fit and looks beyond cute in a dot print.

The One-and-Done Look
H&M

The One-and-Done Look

A true throw-on-and-go piece, this tiny overall outfit ($30) not only has adjustable suspenders but also has plenty of snaps fasteners for easy dressing and undressing. It's amazingly soft, too, with flexible super-stretch denim and a cotton long-sleeved tee.