Introducing ASOS's Life-Changing $72 Bridesmaid Dresses
It's as if ASOS heard our cry for bridesmaid dresses we'd actually want to wear. With the launch of its new Bridesmaid and Occasion Wear Collections happening April 9, the label we've long relied on for quick, no-fuss solutions for what to wear anywhere from a festival to the office, is now giving us what to wear to some of the biggest events in our life.
With 30 options available, all in complementary colors, prints, and fabrics, the lineup of bridal-party dresses is designed to mix and match — because who says bridesmaids have to be twinning, anyway? They also start at just $72, bucking the tradition that bridesmaids should have to shell out major cash for a dress they (let's be real) are only wearing once. And if it's not a wedding party you're shopping for but just a party in general, the brand's new occasionwear has you covered with luxe-looking jacquards, structured fit-and-flare silhouettes, and a pretty mix of '50-inspired event dressing. Scroll to get your preview before the new looks launch.