Abercrombie's on a mission to remarket itself to a new generation of shoppers. Last year, it launched this buzzy holiday campaign, and now it has reworked one of the staples: denim. This marks the first time in 15 years that the company has relaunched its denim collection. Gone are the back pockets with stitching as well as logo-centric details.
There are four new styles: Harper, Simone, Annie, and Ames, and with prices hovering around $85, the pieces prove to be affordable. The last time you wore AF was probably in middle school (or high school), so trust us when we say these new jeans are definitely not the same as the pairs you rocked every day down the halls — they're better.