Our day just got a lot brighter, thanks to Alexa Chung's new fashion line. The style star, who's flexed her design muscles collaborating with the likes of AG Jeans and Madewell and consulting for brands like Superga, launched her own collection, which she describes as "traditional and unconventional."
The lineup includes denim, daywear, eveningwear, shoes, and jewelry, though when we asked Alexa about her favorite piece, she named the navy-blue jumper with pink stripes. It's sadly sold out (speaking to its popularity), but there is a wait list. "It is so easy to wear," she said. "I like it with jeans, which could be plain, but that's the beauty of that jumper guy. It's interesting enough to stand alone without being too showy. [Also] I love our silver mules because they're fun but totally walkable."
Alexa enlisted Edwin Bodson, previously head of atelier at Haider Ackermann, to be the brand's managing director, along with a multidisciplinary design team. In addition, she launched her own website and Instagram. With a history of trendsetting and a personal style that's attracted legions of fans, Alexa's eponymous line takes us one step closer to nailing her distinctly nonchalant preppy-meets-ladylike look, complete with printed blouses, live-in denim, and quirky flats. Scroll on to see which pieces you should buy ASAP.