Here's Why You Need an Australian Cut Swimsuit This Summer
It's time for sun and sand, and that sadly means the stress that goes along with swimsuit shopping. But whether you're into one-piece maillots or two-piece string bikinis, there's a new kind of swimsuit you should be thinking about before hitting the beach: the Australian cut.
"Since Brazil has a 'cut,' we needed our own," says Bondi Bather founder Kerry Morrison. "It's an in-between; the shape is a brief, but so much more flattering than a regular, full-coverage bottom," she says, which is key to getting noticed in a good way. Leg holes are high in an almost '90s supermodel way to help elongate your gams and cut at the most flattering part of your rear. The result is a sporty, healthy silhouette for playing volleyball or lounging poolside. It's covered a little less than traditional American styles because "too much fabric draws (unwanted) attention to your booty," Morrison advises. "The subtle detail with the ruching along the back is a winner, too — these suits have been beach-tested by tens of thousands of girls all over the world."
The designs are simple in silhouette and fun in prints such as beach waves, sunsets, and even a collab with Hello Kitty by local artist Alana Williams, who paints on Bondi Beach. "We use Bondi as our muse," Morrison says. They've also created a Swim2Gym collection with quick-dry technology that allows ladies to go straight from surfing to yoga in a single afternoon, which is important in a healthy culture like the one Down Under.
"A healthy lifestyle and the love of the beach are in our Australian DNA, and as a swimwear brand we have a responsibility to promote a positive body image," Morrison says. Anyone with plans to hit Bondi this Summer can relax about what to wear: "Seeing all body shapes and sizes is normal," she confides. "The beach is part of the wallpaper here."
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