Ikea Had the Mother of All Comebacks to Balenciaga's Copycat Bag
Ikea just released its own response to Balenciaga's look-alike bag. Swedish agency ACNE created an ad to help customers distinguish between the two. Here's what it said:
1. SHAKE IT. If it rustles, it's the real deal.
2. MULTIFUNCTIONAL. It can carry hockey gear, bricks, and even water.
3. THROW IT IN THE DIRT. A true FRAKTA is simply rinsed off with a garden hose when dirty.
4. PRICE TAG. Only $0.99.
Bam, end of story.
Balenciaga's Men's Spring '17 show was filled with oversized bags in vibrant colors, but one item stood out as particularly familiar. Its cobalt-blue Arena Creased-Leather Holdall ($2,145), now sadly sold out, resembled one from our favorite, affordable furniture store: the Ikea Frakta bag. It was befitting the lookalike Ikea bag came from from Demna Gvasalia. The designer frequently draws inspiration from streetwear and famously designed the popular Yellow DHL T-Shirt ($330) for Vetements. If you've always admired the aesthetic of the iconic Ikea bag, this leather version features a zip closure to keep all of your (presumably numerous) possessions out of harm's way.