Prada Joins the Animal Welfare Movement and Goes Fur-Free
One of the biggest names in fashion announced that it's going fur-free. The Prada Group stated that beginning SS20, its retailers will no longer use animal fur in new products or designs. The fashion house includes notable brands like Prada, Miu Miu, Church, and Car Shoe. "Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products," said Miuccia Prada, head designer of Prada. The Prada Group worked alongside the Fur Free Alliance and the Humane Society of the United States to reach this decision, which will hopefully prompt change throughout the rest of the industry.
"This global movement is gaining momentum fast," said Brigit Oele, program manager for Fur Free Alliance. And it has. In December 2017, Michael Kors announced that the fashion house would no longer use animal fur in any of its products. It followed in the footsteps of other luxury retailers that have gone fur-free. Read on to see which major fashion houses have banned the use of fur, as we hope this list continues to grow in 2019.
— Additional reporting by Marina Liao