It's not unusual for a swimsuit ad to be called out for heavy retouching or airbrushing, but Lane Bryant's newest campaign definitely won't have that issue. Instead of going crazy with Photoshop, the brand released the original photos of model Denise Bidot in swimwear — and we really hope more stores follow suit.
Denise looks stunning, expertly posing and showing off her curves, and her fearlessness when it comes to showing off her unretouched body is totally inspiring. Scroll on to see a photo from her campaign, then check out more on Lane Bryant's site. They might just make you skip the filter on your next beach getaway.