Everlane Is Launching a No-Frills Line of Underwear, and You're Going to Want Every Piece
Finding lingerie that is both stylish and comfortable often seems like an impossible feat, but Everlane is here to change that. Since launching in 2010, the direct-to-consumer fashion brand has amassed a cult following with customers growing obsessed with the label's affordable, minimal basics. With ready-to-wear and accessories already mastered, Everlane finally announced its first foray into the world of undergarments.
The brand decided to launch the line of underpinnings with the goal of creating "simple, natural underwear that women can feel confident and comfortable in. No frills. No bows. No bullsh*t." After two years of development and 40 different prototypes, the new line of Supima cotton underwear is finally ready to drop.
The collection features seven styles, including four bottoms, a bra, a bodysuit, and an essential men's boxer brief. While you'll have to wait until March 26 to shop the line of intimates, click through to watch the accompanying campaign video starring Girls actress Jemima Kirke and see photos from every piece in the stylish new collection.