Showing Off H&M's Fall Looks, Ashley Graham Might Just Convince You to Start Wearing Hats, Among Other Things
There are a couple of reasons H&M's Fall '16 campaign is generating some buzz, not the least of which is Ashley Graham. The collection, which debuted at Paris Fashion Week in March with an all-star model cast that included Graham, Amber Valletta, Jourdan Dunn, and Freja Beha Erichsen, is headed to stores Sept. 8, and announced its upcoming arrival with a stunning lookbook. While Ashley has been billed as a plus-size model in the industry, she's been cast in H&M's Studio lookbook alongside models Soo Joo Park and Karly Loyce, with no mention of "plus-size," making her the star of a major mainstream campaign.
"There is a new femininity in this H&M Studio collection. It's about female strength and power, with a fresh look at folklore and romance. It's very elevated, and also very real," H&M's creative advisor, Ann-Sofie Johansson, said in a press release. As evidenced by the campaign's cast of models, that's not just talk from the brand. In a very real way, the label is showing us that inclusivity isn't a trend and that "body positivity" isn't just a buzz phrase.
Couple that with the dramatic take on feminine dressing – think maxi hemlines, rich fabrics, and a folkloric feel — and the lookbook is certainly an empowering one. The kind of images that evoke romance and confidence, and that inspire you to mix and match, find your independent spirit, and maybe even start wearing hats. Read on to soak up the inspiration from what's quickly becoming one of our favorite campaigns of the year.