Try Not to Freak Out Over J.Crew's New Lower-Priced Line
J.Crew's lower-priced line Mercantile is finally here, but is it enough to rescue the retail giant? The brand has faced a tumultuous year in which it has seen declining sales and faced public outcry for everything from its higher prices to design changes and quality control. But after a year of rumors, we finally have more details on the new budget-friendly project that could bring former J.Crew-lovers back to the iconic brand.
Mercantile will stick to J.Crew's preppy-cool aesthetic but will offer more competitive prices, an initiative we can all get behind. The original styles were once found only at J.Crew Factory locations but will now be available at Mercantile's own brick-and-mortar stores, the first of which will open in Dallas later this month. The new stores will be more accessible than Factory stores, which are often located outside of busy city centers. Will this new line convince you to shop at J.Crew again? Weigh in below!