Whoa! Kim Kardashian's Campaign For Her New Eyewear Line Just Made Me Do a Triple Take
Kim Kardashian announced back in February that she was teaming up with Israeli designer Carolina Lemke on a line of affordable sunglasses, and it looks like she's calling back to last year's viral Yeezy campaign by promoting it with another team of doppelgängers. The reality star and KKW Beauty founder took to Instagram to share the campaign images for the lineup of shades on March 11, and I honestly had to look at it about three times before I realized that she didn't actually clone herself five times, she just surrounded herself with five models that look like her instead.
The sunglasses, according to Kim, will retail for less than $100 a pair. "It's a little crazy how expensive sunglasses can get," she told Vogue last month. "Especially if you lose your sunglasses a lot, or if you tend to break them or scratch them." The full collection will officially be available for purchase on April 3, though select items will be released on March 19. Read ahead to see a few more promo images.