Lauren Conrad personifies girlie style, but somehow keeps it fresh. While her personal wardrobe consists largely of florals, feminine shapes, and light shades, it's always inventive — especially now that Lauren's announced she's expecting, already putting her maternity look on display. But when Lauren's not romping around at fashion shows, she's serious about designing for her Kohl's collection.
For Spring 2017, that's so much more than a romantic slip dress. LC is debuting three new lines, exclusive for the department store: handbags, fine jewelry, and "dress up shop," aka apparel. We got the chance to chat with Lauren about her designs and the inspiration behind this particular drop. Scroll to find out some of Lauren's biggest business secrets, including her must-have bag and how she continues to keep flowery prints fresh for every month of the year. Then, head over to Kohl's where you can shop the full range today.