Target's Awesome New Swim Campaign Stars Real Women
Target wants to help you find the swimsuit that makes you feel amazing — yes, it's possible. The brand's latest campaign features four very different women all on the hunt for the perfect suit. And while swimsuit ads featuring perfectly airbrushed models seem to be de rigueur, this shoot feels decidedly different. Titled Target Loves Every Body, the campaign aims to help women embrace their assets and find the swimsuit that flatters them, no matter what size they may be.
The four fashion bloggers featured in the campaign are a diverse mix of sizes and body shapes, from athletic to hourglass. Each woman is insecure about certain body parts, but everyone has plenty to love as well, and the body-positive video focuses on just that. Target's stylist Zanna Roberts Rassi breaks down how to find the swimsuit style that will best flatter each of them, and the easy-to-follow advice is just as helpful to us tuning in as it is to the women featured in the film.
The campaign comes at a time when the fashion industry is embracing a more diverse range of body types and plus-size models are garnering world-wide media attention. And while it's a major move away from the ads we're used to, we're hoping to see similar body-positive campaigns become the new normal. Watch Target's inspiring (and refreshingly helpful) video below, and read on for a glimpse of the campaign that is finally solving the confidence crisis we all feel come bikini season.