If you've never checked out LOFT, you're missing out on some big-time fashion gems. The brand, born in 1998, was created by the same founders of Ann Taylor. LOFT is more playful than its sister store, incorporating more colors and trends into their designs. The quality clothes, shoes, and accessories are sold for reasonable prices. Plus, this stuff will last you years. Basically, it's a true shopper's best-kept secret.
Wondering where to start? We've curated our favorite picks. Take a look at these must haves and consider one for yourself. Soon enough you'll be totally obsessed with the store.