Denim is a fashion trend that's timeless and always will be. We're teaming up with H&M and sharing the brand’s latest collection of women’s jeans — each bringing something different to your style repertoire.
There's no question denim has embedded itself into the very fabric of fashion culture all over the world. From decade to decade, region to region, jeans have been an essential wardrobe staple since their initial popularity in the 1930s. Today, there are countless styles, washes, and fits to choose from, which may seem overwhelming — if you don't know where to start. For years, H&M has made it easy to get the look and feel you love at an affordable price.
Below, check out the denim styles to know now — the picks that will make your closet feel new again. From relaxed to skinny to low-rise, there's an affordable pair — or five — for everyone.