15 Fashion Brands to Track in 2018 Because You'll Be Shopping Them Before You Know It
The best way to refresh your clothes in the new year is to add some new labels to your wardrobe. And if you're wondering which brands are up and coming, we have several predictions. We curated a list of 15 designers to know based on our knowledge of industry names, and their collections range from the ultra luxe to affordable. After all, a fashion girl's wardrobe is about mixing the highs with the lows. If you're looking to switch up your outfits in 2018, start with the list ahead, and then, with your new pieces ordered, complete our 31-day style hacks challenge.
Based in Copenhagen, Ganni was launched in 2009 by husband-and-wife duo Ditte Reffstrup and Nicolaj Reffstrup. The label offers contemporary pieces fashion girls can wear every day without fail. Expect to find cute basics that come in feminine floral and graphic prints.
The Parisian brand entered the market in 2012 as a rainwear brand, but has quickly extended beyond that category into both menswear and womenswear. Designer Johanna Senyk is known for creating vinyl silhouettes, especially when it comes to outerwear, but her other pieces are just as strong with their retro futurism vibes. With such luxe quality and craftsmanship in the ready-to-wear items, you can expect the price to match.
You probably first heard of Miaou thanks to It girls like Kaia Gerber, who continuously rocks the brand. The clothes speak to an edgy gal with a punk-rock soul, so if you're the type to invest in of-the-moment trend pieces, then this label might not be for you.
If you want shoes that fuse together art and fashion, Neous will be your new go-to. The footwear is all designed in London (Neous's creative directors are Alan Buanne and Vanissa Antonious) and handcrafted in Italy. You'll recognize the shoe's unique qualities, whether it's by the heel or strap, and quickly fall in love.
Maison Atia makes faux fur coats that look and feel almost like the real thing. Partners Chloé Mendel and Gustave Maisonrouge are committed to creating glamorous yet wearable designs, and from the looks of it, fans are hooked. Gigi Hadid debuted one of the label's coats last year, so you know it's only a matter of time before more It girls get their hands on one.
Jewelry fanatics won't be able to stay away from Adornmonde, especially if you're looking for 'grammable pieces with delicate finishes. The brand is already a hit with bloggers and you'll be happy to know you don't have to spend a fortune shopping the accessories. Currently, everything's only sold via its website.
Ben Taverniti founded Unravel Project in 2015, and his pieces have been spotted on stars like Rihanna. The designer takes the basics (think sweatshirts, hoodies, and denim) and reworks them into styles that feature destroyed washes or distressing.
Designed by fashion influencer Shea Marie of @peaceloveshea, Same Swim is the epitome of California cool. The swimsuits are no-fuss pieces that can be worn season after season. Mix and match the solid colors together or be daring and go with a bold leopard print; you'll find the classics are all there.
Like the name suggests, Petite Studio offers sizes tailored to pint-size gals. The brand is only three years old, but has quickly become a favorite of mine. You'll find a variety of classic pieces, from a two-toned trench coat to cozy sweaters, to wear for the rest of Winter.
If you love Zara, you may want to check out Bershka. The European retailer offers on-trend pieces at very affordable price points and, until recently, was only available abroad. If you can't stop by the pop up in NYC, however, the website is just as good for perusing.
Réalisation Par has become an Instagram phenomenon with a legion of fans, particularly models. The brand's easy-to-wear dresses come in lively prints that are perfect for Summer afternoons, though the top offerings aren't lacking either. If you're looking for something that's both sweet and sexy, this label's for you.
New York based designer Han Wen was recognized by the CFDA as one of 12 2016 Design Graduates and, shortly after, launched his label. A quick browse through the brand's Instagram and website shows clothes that are wearable and also meant for editorials thanks to the designer's juxtaposition of masculine and feminine avant-garde designs.
Parisa Wang launched her namesake label in 2016, and her bags have quickly landed in online retailers like Shopbop. You can recognize one of her bags thanks to its unique buckle strap and minimalist designs. Expect this timeless accessory to match everything in your wardrobe.
Designer Alana Pallister's label is a hit with models like Bella Hadid and the Victoria's Secret Angels. The Australian clothing label offers a selection of tops, dresses, and bottoms that come in punk-rock-meets-'80s styles. Luckily for all of us, every single piece is super affordable so you can truly dress like the stars do.