BestKeptSecret Is the 5-Day Designer Flash Sale You Didn't See Coming — and It's For a Great Cause
BestKeptSecret, known as the biggest online flash sale ever, runs from August 11 to 15, and it's for a great cause. The fashion industry has come together to support the work of two non-profit organizations, Baby2Baby and Know Your Rights Camp, both of which are dedicated to supporting our communities during COVID-19 and advancing liberation through education in the midst of the racial injustices our country is facing.
You can shop some of your favorite brands for up to 80 percent off, including R13, Alice + Olivia, Staud, Mansur Gavriel, Rosie Assoulin, Solid & Striped, Tanya Taylor, and Jonathan Simkhai. But the list goes on! As you shop, funds will be raised with the goal of generating over $1 million for both organizations. BestKeptSecret will add to that impressive number by attaching a $5 consumer donation to every unit sold. Andrew Rosen, Maxwell Osborne, Dao-Yi Chow, Ben Fischman, and Jens Grede, who came together to bring the platform to life, also plan to match all donations.
The team has invited designers, nonprofit leaders, and stylists to host events across the five-day period, so shoppers can learn about the industry through informational interviews on Instagram Live. In other words, this isn't just a shopping experience, but a reason to support the brands that are giving back during this crucial time for our nation. Scroll down for a sneak peek at the brands working with BestKeptSecret, then click over to the sale to shop.