Jennifer Lopez Is the New Face of Coach, So Get Ready For Some Stunning Campaigns

Jennifer Lopez is adding another title to her ever-growing list. The 50-year-old singer, actress, producer, and mother (do you really need us to keep going here?) was just announced as the new global face of Coach — because there's truly nothing she can't do. Starting in Spring 2020, J Lo will be front and center in worldwide advertising campaigns for the brand's leather goods, clothing, and footwear, and we can only imagine how gorgeous the photo shoots will be.

Why exactly did the fashion house choose Jennifer as its newest ambassador, you ask? Well, for starters, she's timeless, just like Coach, but both also have roots in New York. Coach was founded in the Big Apple 78 years ago, and Jennifer . . . well, must I really remind you of her iconic 2002 hit "Jenny From the Block"? Born in the Bronx, Jennifer said she's always felt connected to the label — and not just because she featured its signature printed purses in her 2002 music video for "All I Have." "I've always been a fan of [the brand] and the upcoming collection really speaks to my personal style — an uptown downtown mix," the multihyphenate said in a press release.

Ahead, see the first official image from J Lo's new Coach partnership, and get ready for even more stunning snaps in the new year.