Law Roach on Stepping Into Creative Direction at the Falguni Shane Peacock Show
Feathers, sequins, gems, prints: Falguni Shane Peacock is known for bringing glamour and opulence to the global fashion space with Indian craftsmanship and contemporary silhouettes. Their New York Fashion Week Spring 2024 show combined those house codes with a quintessential New York City flair, thanks to creative direction by image architect Law Roach. In collaboration with Roach, the husband-and-wife design duo was excited to make their grand return to NYFW after 8 years, with Shane Peacock previously telling POPSUGAR, "When we left off, the passion was at a very different level; it was still a delicate, couture kind of a vibe. Showing at New York Fashion Week today, it's more street." It's with that vision in mind that the Peacocks brought on Law Roach to creative direct their "2.0" Spring 2024 collection.
The designers, who count Priyanka Chopra and Sarah Jessica Parker as fans, saw Roach as a perfect fit. "As a brand, we're very rebellious, we're luxury, we're young, and I think that goes with Law," Shane Peacock told POPSUGAR after the show. "He has a great sense of style, great sense of creative direction, and that's what we needed for the brand." Falguni Peacock also raved about Law's singular sense of style, explaining: "We wanted to have couture meet street, and he just had the right vision for it."
Roach found the creative director role invigorating, noting that the process was collaborative from start to finish. "I wasn't just given a bunch of clothes, I'm gonna put them on a bunch of girls," he explained. "It was like, 'what is your opinion on this?' I sent references. We went back and forth. We fought a little. Shane and I, we fought a little, but I won in the end. But I was a part of the whole process and I think that's what being a creative director is."
Keep scrolling to learn more about the inspiration behind the Falguni Shane Peacock Spring 2024 collection — from hair to design — and Roach's role in bringing it all to life.
On the Shared Vision for the Falguni Shane Peacock Spring 2024 Show:
All three creative minds agreed that at the core, this collection is all about merging the style sensibilities of Mumbai and New York. "It is Mumbai meets New York in a very French way because most of the embellishments were French, Renaissance-inspired," Shane said.
"It's about doing things that this cool, independent, strong-minded girl would actually wear," added Roach. "She's going to an event, formal. She doesn't want to have on a full beaded gown, so she's going to wear an evening pant or an evening skirt with this classic sweatshirt that we all know, and a fitted hat that we all know is so synonymous with New York. She's going to mix the cultures and mix the pieces and create this thing. She's going to wear it on the subway, get out, take the hat off, maybe run her fingers through her hair, that's it."
Roach visited Mumbai earlier this year for the NMACC launch and styled Zendaya in a now-viral sari look, noting that the trip set him up for this collaboration. "I did not know [the opportunity to creative direct the Falguni Shane Peacock show] was going to happen. So, when I got the call, I was like, 'absolutely,' because I can really speak from a place that I've been [to Mumbai] before. I felt it, it was hot, you know what I mean?," he says, joking about the Indian subcontinent's climate, which is also reflected in the dewy look of the models' makeup by The Makeup Academy.
On Law Roach's Experience Collaborating With Falguni and Shane Peacock:
Roach previously revealed that creative direction at a brand was on his fashion-career bucket list, ever since he announced his retirement from styling. So, this opportunity with Falguni Shane Peacock was just perfect timing — and a true collaboration from concept to execution.
"I wasn't just given a bunch of clothes, I'm gonna put them on a bunch of girls," he said. "It was like, 'what is your opinion on this?' I sent references. We went back and forth. We fought a little. Shane and I, we fought a little, but I won in the end. But I was a part of the whole process and I think that's what being a creative director is."
Shane added, "I think when we are working with a creative genius, a lot of things are not gonna match, but I think that when we got Law as a creative director, we knew that it is gonna bounce back. He took a step ahead and the rest took a backseat. I'm very happy with what was done for the brand."
On the Inspiration Behind the Model's Blue-Dyed Hair:
"When we sent him the entire mood board and the collection, and he was like, this is the perfect look for Bombay meets New York," said Falguni. "We're not going to have only gowns. We're going to make it cool with cashmere sweaters. We're gonna add a braid and make it so fun, and I love that."
And speaking of the long, dramatic braid styled by Matthew Curtis and Oribe, several of the models rocked blue-dyed ends, which is similar to Shane's signature blue-dyed beard. "I actually really don't know whether it was Law who wanted to do that because of [Shane's blue beard] or it just organically happened, but it was so much fun. I think it just added a very cool element rather than it being just a plain braid," Falguni continued.
"We have reinvented ourselves and we are back here and it feels really good."