The 10 Bag Brands You Need to Know in 2020

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They might be small, but nothing has the ability to transform an outfit quite like a good accessory. From the modern-day barrettes that have been taking over the fashion scene to a dazzling pair of rhinestone earrings, the way you choose to accessorize can sometimes make or break an ensemble, and the same can be said about handbags: whether in the form of a practical tote or a chic evening clutch, a well-chosen purse will instantly take your outfit to the next level.

Sure, we all have our go-to styles that we love to turn to time and time again, but very few things are quite as exciting as a new handbag purchase. In recent years, a whole host of exciting new brands have burst onto the accessory scene, and whether you're in the market for a new day-to-day shoulder bag or a statement purse, the following names are about to make your must-have list.

Ahead, take a closer look at the 10 bag brands you need to know in 2020. Plus, shop our favorite styles, ranging from the coolest tote bag of the season to stylish structured shoulder bags, and some of the most joyful purses you'll ever lay your eyes on.

Susan Alexandra

Handcrafted in New York City from faceted beads, Susan Alexandra's playful bags will bring joy and sparkle to your everyday life, whether you opt for a simple tote or one of her fruit-inspired bags.

Petit Kouraj

The creation of fashion stylist Nasrin Jean-Baptiste, Petit Kouraj — Haitian Creole for "little courage" — is a fun luxury bag line that is chock-full of personality and that will brighten up your collection.


Derived from the French phrase "elle aime," which means "she loves," Parisian label Elleme offers minimalist bags that will bring that sophisticated je ne sais quoi to your look.


Inspired by the founder's travels around the world, Nannacay — from the Aymara word for sisterhood — offers handwoven bags that have helped support the preservation of traditional crafts in Peru, Ecuador, and Brazil.


Named after a '70s French pop song, Vanina offers intricate bags that are handcrafted in Lebanon using upcycling and zero-waste methods to promote environmental awareness.

Asata Maisé

Looking for a dose of nostalgia? Asata Maisé's handbags and bucket hats are actually inspired by classic movies.


Launched in London in 2016, Yuzefi bags come in bold silhouettes and rich colors, with visual twists that will give a modern update to your bag collection.

Emily Levine

Made in India and inspired by Japan, Emily Levine's unique "Dumpling" bags are the only accessory you'll need this summer.


Named after the mythological Greek sorceress, Medea has been making its mark on Instagram thanks to its simple, structured totes that are shaped like shopping bags. Crafted from fine leather, they come in a multitude of sizes and can be used day and night.


A A K S features beautiful, vibrant, handcrafted raffia bags made in Ghana and is founded by Ghanaian native Akosua Afriyie-Kumi. Bloomingdale's carries a selection of the gorgeous pieces, which make for the ultimate summer-friendly sacks.