You Heard It Here First: The Ombré Effect Is the New Tie-Dye
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
Move over, tie dye. There's a new colorful fashion trend on the rise. We're talking about the ombré effect. In 2020, you couldn't open Instagram or pull up the website of your favorite clothing store without seeing candy-colored tie dye sweat sets. Now, ombré items put a fresh twist on watercolor-inspired apparel.
Unlike tie dye, which consists of random or spiral ink patterns, ombré is a gradient of color fading from dark to light, or vice versa. Picture a sunset or a pansy petal. There are tons of different ways to wear this trend, from dip-dyed denim to work-appropriate midi skirts. Keep scrolling to check out some of the best ombré effect items available to shop now.