"When people think back on 2000s fashion, the first thing they're gonna think about is Juicy Couture," Paris Hilton recently told Vogue. (We'd like to add that the second thing people will likely think of is Paris herself.) In a video interview that seems practically plucked out of Sofia Coppola's mind, the socialite reflected on Juicy Couture tracksuits and how they coincided with her own rise in fame.
When Juicy Couture founders Pamela Skaist-Levy and Gela Nash-Taylor introduced the brand's tracksuit in 2001, fashion was being dominated by distinctive logos, embellishments, and a general air of excess. "I feel like everybody just had fun with their fashion choices. I think it was just all about being super extra," Paris said. "Before there was Juicy, I think tracksuits were just very sporty and athletic. They were the first ones to actually make a tracksuit cool."
Just before she began filming A Simple Life in 2003, Paris was introduced to the tracksuit through publicist Lara Shriftman. "As soon as I put on my first Juicy tracksuit, I was obsessed," she said. "I just fell in love with the brand, and it basically became my uniform."
Needless to say, the show made Paris and Nicole Richie household names — along with Juicy Couture, which they wore plenty of on the show. "When we shot the show, I had no idea how huge it would be. That just took me to another level where I literally could not leave my house without being mobbed every single day," Paris said.
"I'm a Juicy girl for life."
Nearly a decade later, Paris still wears Juicy Couture tracksuits. In fact, she has an entire closet dedicated to the brand: "I've never stopped wearing it, and I never will, because I'm a Juicy girl for life." Though Paris can take partial credit for the trend's former ubiquity, her famous catchphrase, she cannot. "'That's hot' is something that my sister actually always used to say — but I trademarked it and I own it," she said. "Sorry, Nicky."