The Fashion Trend Is Promoted
October 2014 to June 2015
Consumers not triple-checking their Twitter feeds after the Marc Jacobs runway live stream probably don't get their first taste of the next big trends until their favorite magazines and websites write about them. But aside from sites (like this one) that publish runway reports immediately after Fashion Week, most wait to cover Spring 2015 trends closer to the start of that season, in February or March, when their readers are ready to start planning.
"For the most part, consumer magazines deliver current trends and fashion news," Aimette said. "They are not so much forecasting as they are showcasing what is current . . . what is happening now and what is shoppable now."