Fashion Flashback: See Every H&M Designer Collaboration Since It All Began

The Donatella-helmed Versace collection focused on iconic dresses — think Greek key motifs and palm prints and patent leather details — but also was one of the first to introduce select home goods, including pillows and throw blankets.

H&M also instituted more rules for shoppers, including an advance wristband signup and a 10-minute shopping time limit with only 20 shoppers allowed in at a time. And while it sold out quickly, the retailer had restocked online and had nearly all pieces available to buy on its website nearly a week after the release, a sign of things to come for commerce.