Fashion Flashback: See Every H&M Designer Collaboration Since It All Began

One of the most successful of the H&M designer collaborations, Matthew Williamson's capsule of vibrant and exotic prints was the first to restrict customers to only two purchases of each item in an effort to ensure more people have an opportunity to buy the line and to ward against those buying in bulk and reselling on auction sites like eBay.

The designer's favorite piece? A bias-cut dress that referenced a look from his first-ever show in 1997. "I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse, and emerald," he said at the time.