"Honestly, the line was created for somewhat of our existing girl — the escapist, the free spirit — and I think that because the price points are super reasonable and comparable to the bridal world, we want to be approachable to her. We want our younger customer and our customer who isn't making $100,000 a year to be able to not, like, spend everything she's got on her wedding. Be just a little more thoughtful about it. I like to be able to give her that offering. I think the fact that we make so little — we don't make a thousand wedding dress styles, we make like 25 — so you're still buying into something very exclusive. I love being able to do that. I give her this option to get something at a reasonable price under $2,000 and there's only 25 in the world."
