Popsugar Fashion Fashion News Who Is Tess Holliday? Why Tess Holliday Is About to Change Modeling Forever May 23, 2015 by Aemilia Madden First Published: May 21, 2015 View On One Page Photo 2 of 14 ADVERTISEMENT () Start Slideshow Share This Link Copy ← Use Arrow Keys → 2 She's leading the #EffYourBeautyStandards movement Tess helped pioneer the movement on social media. According to her website, the movement now has over 65,000 shares on Instagram. Previous Next Start Slideshow Fashion NewsTess HollidayCurvy Fashion