Here’s How Fashion Bloggers Make Money on Instagram and How You Can, Too

“Everything’s negotiable,” Bernstein told Harper’s. She has no problem negotiating exclusives with certain brands.

Sometimes they will request that no competitors be featured within the same shot; for example, you couldn’t wear a Nike tank top with a pair of lululemon shorts. Other times, brands may ask that a certain competitor or two not appear on her Instagram feed in a designated time frame, such as a week after their post.

These exclusive deals help advertisers get the word out about their apparel and accessories, but they also help Bernstein cash in. If they want her to exclude their competition from her site for any period of time, they’ll have to pay a premium.