The Concept: The team at Selfridges was inspired by the idea of "Journey to the Stars" and used constellations and astrology as the more literal interpretation of the concept. The idea worked well, as Selfridges has 12 windows in which to showcase each of the 12 astrological signs.
The Struggle: Selfridges was actually the first major store in the world to unveil its windows, debuting their creations at the end of October. Nonetheless, the team started planning a full year in advance with the help of 500 people and a total of 30,000 hours spent on installation. We'd say the Selfridges gang is overdue for a holiday break.
The Verdict: With 12 windows, there's something for everyone. London's Evening Standard dubbed the results an "extravaganza," noting that "2 tons of glitter, 450 meters of neon lighting, and 10,000 laser-cut leaves" were used.
