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Of the position, she said in a press release: "It is a huge honor to continue to promote the Lanvin style, with designs created in the company’s ateliers by teams who possess extraordinary expertise. Joining Lanvin meets a desire to expand my creation to wider fields of expression. It is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time."
Pictured: a look from Bouchra's Fall 2015 Couture collection