Everything You Need to Know About Buying and Selling Jewelry Online

POPSUGAR Photography | Mark Popovich
POPSUGAR Photography | Mark Popovich

Shopping online requires a little leap of faith. Even when it's small-stakes stuff, you may not have tried the item on, you haven't necessarily touched the material, or evaluated the quality first hand. That's one thing when you're dealing with more run-of-the-mill clothing purchases, but buying and selling valuable jewelry online can be higher-stakes shopping. To take the guesswork out of the process, we did our research and enlisted the experts at TrueFacet, an online destination that's modernizing luxury jewelry resale.

With a team of appraisers, they've zeroed in on the criteria for authenticating jewelry and watches, and they're helping you do the same. With knowledge of authenticity, brand, craftsmanship, design, and the materials used, they've come up with something of a checklist for some of the most sought-after jewelry, and they'll tell you exactly what to look for when buying Chanel, Rolex, or Cartier. Inside, take a look at their top picks to consider when building a timeless jewelry wardrobe.

Chanel Earrings
TrueFacet

Chanel Earrings

What to look for: The Chanel brand, founded in 1909, has been synonymous with luxury fashion for over 100 years. Although Chanel creates amazing fine jewelry, it is known for its costume jewelry. Never dated or trendy, we love the double “C” button earrings.

Pro tip: At less than $250 a pop, Chanel earrings are a great value. They can be bought for a mere fraction of the cost of a Chanel handbag.

Original Retail Price: $500-$1,000
TrueFacet Price: As low as $115

Rolex Submariner Watch
TrueFacet

Rolex Submariner Watch

What to look for: Many Rolex watches that are sold in the market look real, and perhaps elements of them may be real, but we have found that on occasion people will replace the inside of the watch with a fake movement or switch the dial or the strap aftermarket. TrueFacet makes it a point to open every watchcase back and check the movement, plus check every corner of the timepiece to ensure authenticity.

Pro tip: Buying a Rolex with box and papers will increase their resale value.

Original Retail Price: $8,550
TrueFacet Price: As low as $4,095

Cartier Love Bracelet
TrueFacet

Cartier Love Bracelet

What to look for: The Love bracelet, created in 1970s New York, is an iconic bangle studded with screws that locks to the wrist. Opened and fastened with a screwdriver, the piece serves to sanctify inseparable love. Cartier Love bracelets are the No. 1 seller on TrueFacet, so they are well-stocked, giving shoppers endless styles, conditions, metals, and prices from which to choose.

Pro tip: Beware! There are so many fakes flooded into the market each year.
Look for the Cartier signature inside as well as the serial number, but you still need an expert to verify that it’s authentic!

Original Retail Prices:
White gold: $6,750
Rose and yellow gold: $6,300
TrueFacet Prices: (*Subject to availability)
White gold: As low as $3,700
Rose gold: As low as $5,125
Yellow gold: As low as $5,125