Aerie's New Campaign's About to Make You Damn Proud of Your Bra Size

Aerie
Aerie

Lingerie label Aerie is continuing on its #AerieREAL streak, an initiative launched in 2014 that promises unretouched ad campaigns. Its latest body-empowering video includes a handful of diverse women at all sizes sharing their "spark," or really just emitting their natural glow. The shoot was upbeat and inclusive (while models and bloggers were on set, plenty of ladies who have never posed in front of a camera twirled around in their panties, too).

Read on to hear from industry leaders like Iskra Lawrence and Barbie Ferreira, check out the recently launched Sunnie collection at Aerie, and watch the short film that's sure to make you feel sexy in your bra, no matter what size the tag reads.

click to play video

The Share Your Spark Experience