"I wish I could give you a grocery list and say here are the 10 things you need to have in order to be a successful photographer, but that doesn't exist," Joe Zee admitted before judging the finale. "For me, it's about emotion. So you may only get two things on that grocery list checked off, but I can be like, 'Wow, that picture really grabs at me. That picture makes me think. That picture gets me to stop and not look away.' That's more important than saying well, you've got perfect light right here. Sometimes, there is a lot of beauty in imperfection."
Coco Rocha, on the other hand, told me she was looking for the opposite. "To a normal reader or viewer, you look at [a photo] and say I like it or I don't like it," she said. "But as a model, I go in and [look at] lighting, what position did they shoot, the angle they shot in, how they style, why they did what they did. Even cropping. Cropping is a huge thing to me and if it's not right, it looks wrong. All of those silly little things might be nothing to some people but in the end, they're kind of what makes the photo look good or not look good."
