Madewell's Head Designer Reveals the Secret to Styling the Brand's New Lingerie

"We developed all of our own fabrics, which feature a new blend of fibers that create a supersoft feel, are built to last, and allow the wearer to move and feel good in them all day. The styles were designed with comfort in mind so the collection can be worn under everything. We want the pieces to become staples in our customer's daily life."