What to Keep in Mind When Wedding Dress Shopping, According to Marchesa's Designers

GC: Keren and I feel like it [the dress] should be timeless. You're going to be looking at these photos for the rest of your life, so you need to wear something that you think is going to be relevant in the future.

KC: Maybe not too trend-led because then you'll be thinking, 'Oh, what was I thinking?' And last season, we launched our Notte bridal collection and that for us has been very exciting. We became a little more accessible to women who don't have such a large budget for the main line.