The 1 Piece Emily Schuman Would Buy From Her New E-Commerce Site

"Once the influencer space began to mature, we felt there was an overabundance of voices and wanted to find new ways of carrying our brand into new channels. This began with design collaborations with established companies, providing some legitimacy for our small brand, which then paved the way for expanding into our own product lines. We've never taken the quick or easy money, and while advertising trends come and go, we've try to build a company with diversified revenue, so we're buffeted against shifts in the market."

Emily wears Dress The Population Mina Dress ($208)