Tai Rittichai's goal as an entrepreneur is to keep the beauty of handcrafted jewelry alive at a reasonable price. Her intricate and feminine designs are sweet, delicate, and special; you can't help but swoon over her celestial stones and famous miniature symbols. Born and raised in Bangkok, Thailand, her artistic interests and upbringing inspired her to turn her passion into a business. She saw the lack of high-quality, detail-oriented fashion jewelry as an opportunity to create it. She moved to LA and began selling her designs at the Santa Monica flea market. Her attention to detail was quickly discovered by boutique owners. Tai continues to employ local artisans from her native land and create beautiful pieces like this Double Circle Sparkle Necklace ($70).
