POPSUGAR: Good American campaigns always feature inspiring women of all different sizes. What does your brand look for when it comes to recruiting women for the #GoodSquad?
Khloé Kardashian: We're always looking for women that are confident, stand up for their beliefs, and embrace their beauty from within. We're so excited to find new amazing women to add to our #GoodSquad family.
I love using Instagram to find and engage with people that love and wear Good American. That's how some of our conversations with current Squad members have started!
PS: What has been the most memorable response you've had to Good American? Or a moment where you thought, "OK, we're doing what we set out here to do"?
KK: What's special about the brand is that we really listen to and value our customer feedback.
I really feel like we're achieving our goals when we solve problems for customers that shouldn't be problems in the first place. In September, we launched a completely new size: size 15. The development of this size came from customer feedback and the high return rate we saw in sizes 14 and 16. Through customer data, we observed that the return rates for these sizes were 50 percent higher than the return rates for other sizes. We found that a lot of customers were too big for a 14 but too small for a 16. We're proud that women can now shop size 15.
A few other moments this year have really hit home for me, especially Good Mama, given my pregnancy and the launch of activewear, which ties into my passion for fitness. We did an event at the Times Square location of SIX:02 to launch Performance, and the energy there was insane! Seeing people lined up outside the store really touched me.