South Bronx native Jerome LaMaar's career began when he started interning for Baby Phat. After seven years at the company, he decided it was time to launch his own line, 5:31 Jerome. His designs blend maximalism and glamour with Bronx street style, which quickly caught the eye of Beyoncé and her mother, Tina Knowles, who championed the line. Soon, his designs could be seen on stars like Alicia Keys, Hailey Baldwin, and Kim Kardashian. Recently, LaMaar opened a fashion and creative space in a developing South Bronx neighborhood, and he is partnering with Uniqlo to create some new designs.