Lauren Conrad Is Coming Out With a Dreamy Kohl's Sleepwear Line, Starting at $24

"The first thing I look for is comfort. It's nice to feel really cute in a sleep set, but at the end of the day, when you're getting into bed, you also need to be able to comfortably sleep in it. We spent a lot of time choosing really soft fabrications. Once we had our fabrics, we started looking at different prints and details like little buckles and stockings that would make the pieces feel really sweet without sacrificing comfort. When we were looking at details in prints, we wanted it to feel like an extension of the brand and the ready-to-wear collection, so we stuck to soft stripes and florals in soft muted colors."