Gen Z Fashion Brands
Why Fashion Girls Are Saying, "F*ck the Mall, Shop on Instagram" in 2019
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Bagatiba
Los Angeles brand Bagatiba has nailed the above fast fashion but below designer price point for minimalist jewelry, and it has won the hearts of celebs like Rosie Huntington-Whiteley and Hailey Bieber. Designer Jessie Andrews wanted to craft "a middle ground between Forever 21 and Cartier," and she relies on timelessness rather than trends to inspire her vision. Her mantra has been successful in creating a brand that's as versatile as it is chic.
