The Sustainable Swim Brand Your Favorite Celebs Love Has Launched at Urban Outfitters

Updated on Jan 12, 2020 at 3:45 PM

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Shopping for swimsuits is usually a test of will, but we're here to make it a little bit easier. So many of our editors love the sustainable swimwear brand Ookioh, for a million different reasons. The cuts are both flattering and fun, the solid colors go with everything, and all the prices are under $100. Does it get much better than that? Well, it's about to, because the brand just launched at Urban Outfitters.

Whether you want classic one-pieces or sexy bikinis, you'll find them all at Ookioh. With celeb fans like Hailey Baldwin and Gabrielle Union, the only question we have is, which style are we going to pick first? That red one-piece is calling our name . . .

Hailey Baldwin Wearing a Green Ookioh Bikini

Gabrielle Union Wearing a Green Ookioh Bikini

Ali Tate Cutler Wearing a Red Ookioh Bikini

Ookioh Lisbon Square Neck One-Piece Swimsuit

It's Summer somewhere in this bright Ookioh Lisbon Square Neck One-Piece Swimsuit ($98).

Ookioh Lisbon Square Neck One-Piece Swimsuit

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$98

Ookioh Monaco Bora Knot-Front Bandeau Bikini Top and High-Cut Bikini Bottom

This classic Ookioh Bora Knot-Front Bandeau Bikini Top ($49) and Monaco High-Cut Bikini Bottom ($49) are what we want to wear on our next trip to the tropics, and the top comes with removable straps.

Ookioh Bora Knot-Front Bandeau Bikini Top

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$49

Monaco High-Cut Bikini Bottom

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$49

Ookioh Tulum High Neck Bikini Top and Amalfi Lace-Up Hipster Bikini Bottom

This Ookioh Tulum High Neck Bikini Top ($49) and Amalfi Lace-Up Hipster Bikini Bottom ($49) let us channel our inner Sporty Spice.

Ookioh Tulum High Neck Bikini Top

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$49

Amalfi Lace-Up Hipster Bikini Bottom

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$49

Ookioh Tuscany Buckle Bikini Bottom

This Ookioh Hermosa Buckle Bikini Top ($49) and Tuscany Buckle Bikini Bottom ($49) are so sexy and cool.

Ookioh Hermosa Buckle Bikini Top

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$49

Tuscany Buckle Bikini Bottom

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$49

Ookioh Oslo Square Neck Bikini Top

Sign us up for this Ookioh Oslo Square Neck Bikini Top ($49) and Zuma Tie-Front Hipster Bikini Bottom ($49).

Ookioh Oslo Square Neck Bikini Top

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$49

Zuma Tie-Front Hipster Bikini Bottom

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$49

Ookioh Key Biscayne Tie-Front One-Piece Swimsuit

How cute is this Ookioh Key Biscayne Tie-Front One-Piece Swimsuit ($98)?

Ookioh Key Biscayne Tie-Front One-Piece Swimsuit

From

$98

Ookioh Sorento Buckle High-Cut One-Piece Swimsuit

The Ookioh Sorento Buckle High-Cut One-Piece Swimsuit ($98) is super flattering and super sexy.

Ookioh Sorento Buckle High-Cut One-Piece Swimsuit

From

$98