Aurora James Tells Us Exactly What It Means When a Retailer Takes the 15 Percent Pledge

Aurora first posted the idea for the pledge on her feed on May 29, 2020. She had come up with it the night before while speaking to a friend about the struggles Black-owned businesses are facing — especially now, during the COVID-19 crisis, when it has been stated that 40 percent of Black companies will not survive coronavirus pandemic.