62 South Asian Style Influencers on What Their Culture Means to Them

"Coming from a Punjabi household and being born in Germany has always made me feel like [I'm] living the best of both worlds. As a South Asian content creator, I try to inspire others and show them how I combine both my lifestyles by sharing outfit pictures, comedy videos, and beauty content. But style isn't just fashion and looks for me. It's also how you present yourself to the world: how you speak, how you handle situations, and how you treat others. It's the whole package that makes you you and defines your style."