UGG, Everlane, and More of Your Favorite Retailers Reveal Their 2021 Game Plans

"Our perspective has not shifted this year, but rather magnified. The minute the world shut down, we became a DTC company and took our five-year goals and condensed them into six months," Rebecca Minkoff said. "This has been the most challenging time as a brand, but also one of the more rewarding. My relationship with my consumer has never been stronger, our knowledge and understanding of our customers' desires has never been more full, and, as a team, we have seen what battling against all odds can do. The future of our company is already here as a platform for our expansion into new categories within beauty, home, and my first foray into being a published author."