Lourdes Leon, Madonna's Daughter, Is the New Face of Marc Jacobs in This Colorful Spring Campaign

Model Lourdes "Lola" Leon, who has previously been a muse for Stella McCartney, was announced as the new face of the Marc Jacobs brand with the launch of the shoppable spring 2021 campaign. Lola wears Marc Jacobs's colorful accessories — including the brand's famous Tote collection and ditsy floral jewelry — with ease, posing for the camera in everything from rainbow striped high socks and glitter tights to patent pumps and Mary Janes.

Jacobs chose Lola to represent the fashion house because of her youthful spirit and the fact that her mother is Madonna, who has a long history of wearing Marc Jacobs and is a close friend. "TMJ celebrates eclecticism and an individualized approach to personal style. Marc has a long-storied history with Madonna and so it only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand," the designer said in a press release.

Scroll to see the imagery, photographed by Brianna Capozzi and styled by Haley Wollens, and shop the handbags, earrings, and necklaces that Lola shows off in each picture.