Kylie Jenner Is Obsessed With This 2000s-Inspired Jewelry Brand, and So Are We

"I actually tried to [start a brand] once a couple of years ago when I was working at a job that wasn't very fulfilling and inspiring. I remember during lunchtime, I would go to the jewelry district in New York, and I'd just buy a ton of beads and make jewelry at home. I know that a lot of jewelry designers are trained, but I'm sort of self-taught. I just watched YouTube videos, and I didn't go to school for it."