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"It's about honesty, sincerity, and the willingness to give that 24 hours of commitment. I was offered a film to direct at the brink of starting my label, but I must say this (and this is the first time I'm mentioning it) that I sacrificed that [opportunity] for my label. When you start something, you're also experimenting, but eventually, you find your genre and true calling. For me, that was the bridal couture. Also, it's about consistent learning, evolving, keeping abreast with times, and keeping pace with it. To all aspiring designers, it's about heart and hard work. Then, the economics follows."